InCapsule – an entity of Ifop specialising in marketing trends and innovation consulting

conseil marketing innovation

Our mission is to accompany clients in different domains (retail, wellbeing, luxury, food, FMCG, household appliances, banking, etc.) all along the innovation funnel – starting at the inspiration phase to the transformation of trends into proprietary concepts, as well as their optimization with consumers.



The pilot team, located in Paris, activates the network of bi-cultural consultants, experts, and the “studio” in France and other countries, according to the requirements of each research project.


Contact us for inquiries

Martine Ghnassia Directrice InCapsule & Communication Ifop

S'inscrire à notre newsletter

lire la dernière newsletter